Times, when people thought CROCS look ugly, are long gone. How do we know? Because a million pairs of shoes have been sold. We are sure that two million feet don’t lie – everyone likes CROCS. With these shoes, you look stylish, and the comfort technology gives that barefoot feeling while providing lightweight support for each step.
To create an advertising campaign and inform their target audience about the fact that millionth pair of CROCS has been sold.
IDEA AND SOLUTION
If one person can make a big difference in the world, think about what a million people can do! A million of brave and initiative people who are always ready to fight for style and comfort. And people, who wear CROCS, are just like that. That’s why we decided to start a CROCS movement and encouraged people to join. For that we created a series of stylish photos and copies emphasizing how people can accomplish incredible tasks and achieve greatest dreams with the right pair of shoes – CROCS.