Getting rid of your old unwanted appliances and electronics can be really difficult. Many drop-off points are located far away from the city centre, usually outside the town. Moreover, the working hours are not flexible as well. It seems you have to take a day off from work and ask your friend for a ride to drop-off unwanted items. Luckily our client EMP decided to change that and set up mobile drop-off points.
To inform the target audience about mobile drop-off locations.
IDEA AND SOLUTION
We came up with the idea for EMP to show people riding their bikes, skateboards, or electric scooters carrying their unwanted appliances and electronics to the mobile drop-off points. In this way, we showed that you don’t need to strategize or change your plans to do that, because you can do it in just a few minutes.