DOMUS GALERIJA is the largest specialised furniture and interior shopping centre in Lithuania and the Baltic States. Everyone knows that DOMUS GALERIJA is a place to buy trendy, one-of-a-kind designer stuff. The problem is: people think it’s waaaaay too expensive.
We aimed to remove DOMUS GALERIJA from the “three E” (Elite, Exclusive, Expensive) market segment and re-introduce it as a more affordable and friendly shopping centre.
Our key insight was: home is important part of our lives. We put a lot of effort to make it outstanding and “brand” it ours – and here is where DOMUS GALERIJA comes to help. With its varied and exclusive assortment, everyone will find that special something to match their personality and their home.
The respect for individuality was reflected in the campaign slogan: HOME IS YOU. The campaign included images of different characters in their home environment: a middle-aged hipster in his chic bathroom; a CEO in her sophisticated bedroom; a young couple in a cozy kitchen of their brand new apartment.
The campaign proved successful and inspirational, and is now used as the main brand communication.