PASAKA is a delicious ice cream made from fresh Lithuanian cream, excellent Belgian chocolate, and other high-quality ingredients. As the summer season was approaching, PASAKA decided to remind people about their fairylike taste and introduce the new line of ice cream they have just developed.
Our main goal was to create a summer ad campaign that introduces the new line of PASAKA ice cream: ice cream, which is made from fresh Lithuanian cream and a high-quality Belgian chocolate shell.
IDEA AND SOLUTION
Living like in a fairy tale for many people is associated with journeys where every step is like a new adventure. Where every day we go on a trip with new romantic adventures waiting for us just around the corner – just like in these old school retro cards. PASAKA opens the magical gate of the fairy tale world and allows everyone to experience that magic.
We created an attractive ad campaign and spread a clear message among the people – every time you want to feel like in a fairytale all you need is some of the magical ice cream PASAKA.