Small car, big fun – they say. And from what we have experienced, it is a remarkably good looking car as well. Judging from it’s appearance, it is definitely a car for fashion lovers – it is trendy, it’s colorful, it’s different. A true original – a real style icon. One look – that’s how long it took to come up with the message for the new MINI HATCH launch campaign in Belarus.
To better express our admiration, we exalted the new MINI HATCH even more and compared it to a famous super star and even created a MINI memorabilia exposition in STYLE ICON microsite. So that everyone sees – it has been the icon from the very beginning. Mind our words – this new edition someday will be a legend to.