PROJECT

MINI

THE STYLE ICON

Print, Internet, OOH

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TRUE STORY

DESIGN AND BACKSTAGE

Iconic British style. Simple menu icons

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INFORMATION

Design

It doesn't matter what's happening around there – the real superstar is right here. All the lights and attention – to the new MINI HATCH. Trendy mood mixed with iconic British style creates an original look.

Strategy

It is not enough to declare one a style icon. You have to prove it. So we collected MINI history facts and pictures to show – it has always been about fashion and style.

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CONTACTS