Just because you have been in the market for so long doesn’t mean everybody knows you well. Our client – PIENO ŽVAIGŽDĖS – can share the same story with you. Owning a yogurt brand JO for 18 years, they came across an issue with their packaging which seemed outdated and very uncomfortable to carry. Especially to younger audiences. That’s why they decided to change the packaging to something that looked more attractive to take with you.
Our task was to introduce these changes to the younger audiences all around Lithuania and raise awareness about the delicious yogurt and the new, updated packaging.
IDEA AND SOLUTION
Our main task was to find the audiences we’ve been looking for. Knowing how efficient influencer marketing is in these days, we decided to take this route and contacted a music star Monique. We created a rap song which is easy to remember and asked her to perform it. Monique band took our lyrics, created music and voila, listen what we got!