NYKŠTUKAS is a number one ice cream in Lithuania. No one can resist its premium taste. Made from natural Lithuanian cream, it’s been the most popular dessert among children, parents, and even grandparents for more than 20 years. The latter remember NYKŠTUKAS from their childhood – a sweet taste that fills them with nostalgia. It’s hard to believe but NYKŠTUKAS run their first ad campaign just in 2018. It means they hadn’t made any ad campaigns in many years. Thus, after long discussions, they decided that this situation must be changed.
Our task was to create a summer ad campaign that would model and reinforce the image of NYKŠTUKAS ice cream and also introduce new sensational summer flavors: vanilla with lollipop shell, mango sorbet with peaches and apple sorbet with kiwi and guava.
IDEA AND SOLUTION
Whereas NYKŠTUKAS ice cream has a perfect taste and that’s impossible to express this unique feeling in words, we decided to show it with a gesture – THUMBS UP –, which is well known all over the world. From babies to elderly people and even some animals, many know how to do this gesture to express their positive feelings. Also we created an entertainment landing page and introduced the interesting NYKŠTUKAS ice cream test. By doing it you can easily find out which one of ice cream flavors fits your personality best.
An entertaining and eye-catching summer ad campaign. We have made not only banners, prints, and a landing page, but also included some of the most known Lithuanian influencers to spread our message about NYKŠTUKAS ice cream on social media. They advertised premium taste of NYKŠTUKAS ice cream by wearing special T-shirts, showing thumbs up and adding a hashtag #kelknykštį in their messages. So, every person from their audience could feel like they are participating in a fun game.
Next time you see people raising their thumbs on the streets, don’t assume they are acting weird, or something is wrong with them. It’s just the best way to express their big love for NYKŠTUKAS perfect tasting ice cream. All you can do is join them and do the same.