Too much tissues

When a cold or allergy hits, tissues pile up everywhere — in pockets, on tables, and by the bedside. But with QUIXX nasal spray, tissues are no longer needed. For this non-traditional nasal care campaign, we used clever wordplay: in Lithuanian, the word for “diacritical marks” is the same as the word for “tissues.” We placed these unique marks on letters where they don’t belong, visually representing nasal congestion. After using QUIXX, the marks fall off the letters, symbolizing relief. And just like that, all tissues become completely unnecessary.