Anything can happen in business

For small business owners, the past few years have been completely unpredictable. Daily new changes and shifts consistently prove that you can’t be ready for everything in business. Leaning into this incredibly relevant truth, we created an advertising campaign for “Kreda” credit union that radiates honesty. It communicates that a financial partner helps transform unexpected challenges into smaller-scale dilemmas. By contrasting problems depicted in a comic-book style with the reality of Lithuanian business, we created a witty and positive final result that encourages businesses to take care of their financial stability.