Calm is a habit

Jonas Valančiūnas and Matas Buzelis are NBA players whose physical conditioning speaks for itself. But game-day prep isn’t just about the body – it’s about handling pressure, anxiety, and tension most fans never see. That’s why we chose them to front the Pulsetto campaign, built around the slogan “Calm is a habit. Train for it.” Pulsetto’s vagus nerve stimulator trains the nervous system the same way athletes train the body – so calm holds up under pressure, too. Airing across the US, the campaign invites viewers to see calm as a skill worth building – for an elite athlete under pressure, a parent juggling work and kids, or anyone just trying to manage everyday stress.