In numbers, we see people

When approaching financial institutions for services, clients often fear that their needs, goals, and personalities will be reduced to numbers in a spreadsheet that will lead to an automatic “no” response. Drawing inspiration from LITAS Credit Union’s understanding and warm approach to each client, we searched for humanity in the hostile world of numbers and unexpectedly found it in EXCEL.
“In numbers, we see people” – LITAS Credit Union’s advertisement on Kaunas’s largest outdoor billboard. Likely the first Lithuanian advertisement created in EXCEL, it radiates our client’s values while combining numbers, finance, and a human desire to hear everyone’s needs.