Most Lithuanian citizens know that CAMELIA is pharmacy with lower prices. But what was not included in CAMELIA’s communication, is that warm relationship they maintain between every client and the pharmacy workers.
To remind that CAMELIA is not only a cheaper priced pharmacy but also a place where everyone feels at home.
IDEA AND SOLUTION
Knowing that in CAMELIA you can pay less and buy more, we thought that statement ‘less is more’ could be perfectly used for it’s advertising campaign. We started with TVC, showing how little things can turn into big things, or how negative things can be turned into positive ones. Because when you pay less, you save more for yourself!