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Less is More

Resolution

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Užupis is definitely the most unconventional place to live in Vilnius. So, when RESOLUTION brief rolled in, we knew we have to give up all our knowledge of advertising real estate and start thinking of something unique. Instead of promoting new apartments, we decided to promote a Kanso lifestyle, a Japanese philosophy about the advantages of minimalism. We came up with slogan LESS SQUARES, MORE SPACE and turned it into minimalistic and subtle branding and advertising campaign. Simplicity has never been a better choice!