MAXIMA is the largest retail chain in Lithuania which every year ensures that thousands of children would leave for school fully prepared. These past years have been full of new challenges and changes for children, during which the integration of technology and digitization into the learning process has reached a new level. Therefore this years Back to School campaign was based on the environment and style of the digital world.
To convey the excitement of new beginnings we developed an alternative 3D space — a meta school. This is where our digital characters appear (TVC, posters, publication), preparing for a new school start in the form of a game! Just like the learning process itself, its characteristics are similar to game mechanics: we have classes — levels, we get grades — points, different disciplines — genres, exams — final missions and bosses. We invite you to begin a New Start together with MAXIMA.