Be Visible

Today, outdoor advertising must make an impression from the very first second. For JCDECAUX’S Digiplay screens in Vilnius, we had to think of a concept that turns standard digital OOH into a dynamic experience for the eyes. In collaboration with 3D studio BIGEYEBALLS, we brought this vision to life. Built around the message “Be Visible,” our three videos include atmospheric elements to create an illusion of depth. To cut through the urban noise, each 10-second animation leads with an eye-catching reveal that hooks the viewer immediately. At first glance, it creates a feeling like it’s literally breaking through the glass – and it’s exactly the kind of attention brands need.