There are some common myths about herring that older audience still believes and share with younger generations. One of them – it is very difficult to get good quality herring. Our client VIČI asked us to bust these myths and create a TV commercial for Lithuanian, Latvian and Estonian markets. The director’s vision was to show an adventurous story of a woman trying to find the perfect fish. She got into situations that are just as ridiculous as myths and obviously could not be real. In the end we proved reality is much better – delicious herring is only a fridge door away!