We are sure you’ve met our yoga loving family of Grite in the previous ad campaign. You can get to know them better in our newest TVC commercial. This family has a special friend at home – a true Guru of cleanliness who helps them maintain a zen state of mind at everyday messiness. He supports our way of living and brings Cleanaste moments, when we need it. Yes, this Guru is Grite. So, keep calm and cleanaste all the way.