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Times change, but good prices remain



The world is rapidly modernizing and changing, but CAMELIA pharmacies stand out for their consistency – the discount conditions for seniors have remained unchanged for a long time. In the commercial, we illustrated humorous encounters of seniors with modern technologies, which surprise and provoke the reaction – “What the times!” We communicated stability in everyday life with the campaign slogan “Times change, but good prices remain”. By showcasing relatable scenarios and spreading the message through TV, social media, and press, we reinforced CAMELIA’s commitment to providing the best value for seniors.