Most of the time, disability gets too little attention in advertising and it’s an important topic to talk about. Together with our client CAMELIA we took a positive approach to bring the beauty in people with disabilities and wanted to reduce the exclusion they experience in society. The idea was to show them as blooming personalities filled with the joy of life and make them feel connected.
Our heroes didn’t have any acting experience and for making them act natural in front of the cameras, we turned the filming studio into a playground, with 100 butterflies flying around. All captured moments and happiness are real – who could not smile when a butterfly is tickling the skin?