YUM VOYAGE

Eating is more than just satisfying hunger – it’s a daily ritual of joy and a search for new tasteful pleasures. The moment we tried PICKS’ cocoa-coated freeze-dried fruits, it was clear: the sensory experience itself had to be the star of our 3D campaign. It’s a sensation that deserves a world of its own – where every bite becomes an odyssey of unexpected textures and magical interplay. A true YUM VOYAGE as the new slogan suggests. Combined with our new visual identity and refined brand voice, the campaign brings to life a youthful, playful exploration of taste.