PROJECT

BMW

COMPLETE SEDUCTION

Print, Internet, OOH

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TRUE STORY

DESIGN AND BACKSTAGE

Attractive and deluxe. You definitely want it now

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INFORMATION

Strategy

To show a great deal without showing any price, we decided to tell a story of seduction. BMW compels you like a beautiful tempting woman. We are pretty sure our target got it.

Visual

Photo manipulation and professional retouching were the main techniques to create a solid view and tell an intriguing, involving story. Although all the visuals have two characters, one is much more important. Of course, it's BMW.

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