Impressive looks, smooth lines, handsome moves and gentle character – you want it the second you see it. Quality, ideal performance and reasonable price – yes, BMW has everything our premium buyer needs.
For our campaign in Belarus, we decided to expose all the models on the spotlight and to give them a seductive look. Eyes, lips, high heels – there is nothing more seductive than an impressive woman. Speaking of a car segment, BMW is that same temptress. The story of seduction appeared in various media, including OOH, interactive microsite and magazines.