At first sight – a simple pencil. Same plain pencil everyone has in their office drawer – same appearance, size, color. But wait, don’t stumble! This is the Genius pencil – in your hands this pencil can become a revolutionary tool, a cure from depression, a progress engine, a key of your imagination door, releasing creative powers, hiding inside you. Get it yourself and surprise your genius.
You’d probably like to know what’s behind this story? Let us explain you then. For 14 years, we have been helping our clients to sell their products but have never tried to sell anything ourselves. So as a challenge for 2015 our agency decided to experience the whole sales process – from idea to delivery. We created a product – hand colored, engraved Genius pencils – and put them on our e-shop. Our clients were the first to know about this experiment – we filmed a video, sent information newsletters, distributed some of pencil packages as Christmas presents and even sold some of them on our e-shop.
So far we have learned that even if you have one small product to sell, it is not that easy it could seem. Any sales take a lot of time, planning and hard work. And yet, we are not finished with learning, because our project is still on. You are welcome to visit our pencil store at http://piestukai.allcaps.lt/