PROJECT

PEGASAS

BOOKS AWAKEN IMAGINATION

Print, Internet, In-Store, OOH

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TRUE STORY

DESIGN AND BACKSTAGE

Photo manipulation. A room turned into wonder forest – this is what imagination is capable of.

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INFORMATION

Strategy

Don't teach parents about reading and education. Instead – inspire and motivate them to grow a creative person. Be the guide and help when choosing the right books for different age groups and interests.

Photography and Design

To reveal the magic that reading and imagination is able to do, we organized a professional photo shooting: kids reading in the tent, parents watching them through the door. Then our designer used his magic ant created the fairy forest mood all around.

Content

We created special book stands for different age groups, describing interests and needs the particular group has so that parents can easily find the right book for their kid. The same segmentation appeared at pegasas.lt e-shop, main visual and banners invited to take care of kids' imagination and creative potential.

Other projects

CONTACTS