Our client IKI is proud of having some private labels, one of which is a low-price product range named CENTO and dedicated to those who tend to save money, but still need quality. That is more than 350 various products, including household goods, groceries, dairy products, fish and meat, and in most cases, offering the lowest price on market.

What we have to do, is designing CENTO packages and labels that would reflect the relation between price and quality, yet could stand out from the rest of assortment on store. Our task is to help CENTO to convey the right message. It’s not so easy, but always exciting. We keep releasing remarkable amounts of packages and labels every month. Doing that, we have to comply with technical requirements and product categories, respond quickly, and make it aesthetic yet rational and recognizable.