PROJECT

MINI

HEART OR BRAIN?

OOH, Internet

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TRUE STORY

DESIGN AND BACKSTAGE

The bright shiny red MINI perfectly fits into industrial environment

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INFORMATION

Strategy

To communicate a special offer without actually showing a price, we turned to the human nature: always between emotions and rational thinking. For the first time those two agree and tell you the same thing: this is a great car with a great offer!

Design

We let ourselves to go MINI style on this one: a little bit crazy and for some people even shocking. We managed to show real human organs – heart and brain – in esthetic yet powerful light.

Engagement

What you'd rather listen to: your heart or brain? Our animated banners invited web users to pick one they prefer. And well, it doesn't matter which one you'll choose – the answer is always the same: THE MINI COOPER.

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