MODUS GROUP is a fast-growing international company, operating a wide auto dealership network, developing innovative services and renewable energy businesses, and managing real estates. Since our first collaboration on building their website 4 years ago, the company has faced a rapid growth, changed its structure and positioning, so once again it was time for some changes. We were pleased that our client turned to us and asked for a smart solution for their new webpage.
The new website had to uncover a slightly different company’s image: innovative and trustworthy to its partners yet at the same time less corporate, warm and friendly to their potential employees. The main challenge of this project was to present properly a wide network of brands and companies owned by MODUS GROUP as well as to show synergy between different business areas and services in a clear and comprehensible manner.
So with high expectations in mind, we designed a minimalistic and dynamic website, focusing on interactivity and detail to reveal company’s expertise and innovative approach. Restructured and simplified, the new MODUS GROUP page engages with intended audience by using playful animation, photography, video and friendly tone of voice, at the same time being informative, understandable and inspirational. See our work here.