Lithuanians go crazy over kefir in the summertime because everyone starts making cold beet soup, but little they know that kefir can be more than ingredient and have more than one usual taste. Recently diary manufacturer DVARO has introduced two absolutely different tastes of kefir – mature and delicate.
Our task was to introduce these tastes to diary product consumers all over Lithuania and raise the awareness that kefir can be a perfect daily beverage. To achieve that, we divided the campaign into two stages.
At the first stage, the best Lithuanian chef Martynas Praškevičius was glad to provide his expert opinion on the taste of kefir. He encouraged the consumers to make THEIR TASTIEST CHOICE and rediscover kefir.
Next to the traditional media and a landing page, we put the ad of kefir on the packages of DVARO milk.
After we caught the eye of our potential consumers, we launched a lottery. People who bought a package of DVARO kefir could register the code of receipt in a lottery landing page and win valuable prizes.
At last kefir reborn as an individual and tasteful beverage and is sure to be bought not only during the summer.