DVARO is a Lithuanian dairy manufacture, providing milk lovers nationwide with the highest quality local dairy products. DVARO milk has long been the firm favourite among Lithuanian dairy brands, loved for its delicious taste and uncompromising quality.
Our task was to launch a new quality-focused brand image campaign to increase the consumption of DVARO products. The main challenge? To stand out from competing brands and offer something different: less family – more “me”; less noise – more clean space and clear lines; less corporative speech — more earnest testimonials.
So we coined the slogan MY TASTIEST CHOICE and asked to collaborate four personalities we trust: the real experts of milk and butter. Who are they? A famous chef. A kindergarten teacher. A pilates instructor. A coffee entrepreneur. All of them need DVARO dairy products to achieve success in their daily activities. Their milk-and-butter stories are as real as their professional challenges. Their dairy choice is DVARO, and they can justify that.
The message was spread throughout various media channels; our ambassadors appeared in magazines and TV ads where they spoke about taste qualities and health benefits of DVARO products, revealing their own professional struggles and rewards.