After Vilnius International Business School became a part of Vilnius University, they decided to move away from their traditional and quite conservative image and become a modern and attractive place to study.
Inspired by their vision, we created an innovative and playful identity, giving university a new youthful face and charisma to attract new ambitious students. We developed a brand book, describing the whole university image: starting with logo and university flag design, working with brand colors and typography, designing new fonts and graphic elements, setting the brand mood, communication tone and positioning, finishing with small but important details: presentations, templates, letterheads and business cards. University study programme descriptions also got the new appearance as they became shorter and more relevant, emphasizing their benefits and flexibility for those seeking to broaden their knowledge in business studies. The whole new identity package is ready to use for the future campaigns and communication.