CITADELE Bank is a young and ambitious international provider of financial services for both private and corporate customers. This year, CITADELE decided to shake up our restricted market with a new product – a credit card that offers all necessary banking operations: worldwide cash withdrawals, EU money transfers and online utility bill payments for only 1€/month. Our task was to spread widely this big news.
There is one thing everyone agrees on: bank operations should be cheaper than they are or even free. You asked and here it is – a brand new CITADELE MASTERCARD, changing all the rules and starting the new era of credit cards. This revolutionary statement quickly turned into a catchy slogan NOW. THE RULES HAVE CHANGED with bold and strong NOW acting as a hook and setting a brave further communication tone.
The message was spread through various media channels so that everyone could hear the good news. And they did: the planned number of cards was issued in no time and shortly after we were asked to create a supporting campaign. This time we decided to reveal more card benefits by showing its incredible flexibility which was illustrated by a complex yoga pose and a slogan UNSEEN CAPABILITIES. From what we see so far, CITADELE MASTERCARD is not an usual credit card, so who knows how our future campaigns will look like?