TRUE STORY
CITADELE bank is a young and ambitious international provider of financial services for both private and corporate customers. This company tends to astonish their customers with new products and unconventional financial offers, yet this time they came to us with another surprise.
‘We have a special offer before Christmas, which is consumer credit with no contract fee and lower interest rate’, they said, ‘but we need the result very quickly’. After being briefed on Thursday, we had to release two videos on Monday. How could it possibly be done within such a short time? We accepted this challenge just to prove, that professional teamwork makes anything achievable.
To spread the message, we filmed two videos with a cozy festive mood and a clear evident message. In these videos, CITADELE special offer was wrapped like a Christmas gift, whilst the main focus went on pleasantly surprised receiver’s face. And here is what we’ve got – simple yet powerful proof that sometimes quality needs no time. Take a look.