PIENO ŽVAIGŽDĖS – is our client who knows all about quality. It’s not coincidence that their brand DVARO is the best selling milk brand in the country. However, it comes a time than customers need to be reminded about the high quality products.
Our task was to create advertising campaign (including TV, radio and print) and re-introduce the tastiest DVARO products.
We admit, we had many various ideas – it’s easy to be inspired by the best quality products. Also, it’s easy to mess it up. So we gave glass of milk to our copy-writers and in less than a day they had slogan ready: ART OF BEING TASTIEST. And what is more artsy than modern art gallery – with white walls, open spaces and the main exhibit: DVARO milk and butter packages made using the 3D technology.
After couple adjusments, a touch of an 3D animator and picking the soundtrack, TV clips, radio announcements and prints were ready. Lets not forget fun radio game where listeners could win DVARO products.