For many years ASSORTI was perceived as a place to buy children goods, when at the same time this store had much more inside: a variety of gourmet foods and exotic spices from all over the world. Our task and a big challenge was to change this image: from baby toys to the gourmet delicacies. Quite a big step.
We decided to leave other products behind and focus to only what’s important: wide variety of exotic foods. And to make it more interesting – not to show actual food. Instead we draw different chefs’ hats – try all of them and decide which kitchen’s chef will you become today.