In 2016, OUTLET PARK, the largest fashion outlet in the Baltic States, decided it’s time for change. Along with renovating the walls, our client asked us to completely update the website.
Until now, OUTLET PARK was perceived as a kind of bazaar of the ’90s — great goods, great discounts, too embarrassing to admit you shop there. The website only contributed to the inaccurate image, sharing sparse information about sales and promo campaigns.
In order to change the existing attitude, we offered to design a brand new website, both functional and easy on the eye. The challenge was to engage and unify 60+ different shops, each of them with its own character and discounts.
The new website is based on intuitive search technologies. It offers easy navigation and presents useful information about the shops (e.g., working hours) and the shopping centre (e.g., an interactive map). It also includes customer feedback via social media integration. The promo section is still in the focus, featuring constantly updated information about new arrivals and discounts.
The website contributes to the new OUTLET PARK image and helps to identify our client with famous brands, top quality and the pleasure of shopping.