PROJECT

OGMIOS MIESTAS

BIRTHDAY IS FOR SHOPPING!

OOH, Audio, Internet, Print

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TRUE STORY

DESIGN AND BACKSTAGE

Fashion vs birthday. Fashion wins

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INFORMATION

Strategy

It is true that clients actually don't care about shopping centers' birthdays – they come for fun and discounts. So why lie? We decided to be brave with this one and show what it is really about – brands, good prices and fashion – what you see is what you get!

Photo and Design

The whole idea was to show that this birthday is completely different. We selected products and used them to conquer cute birthday attributes. Later on, our designer turned these pictures into colorful and stylish visuals used for prints, outdoors and internet banners.

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