SANDOZ ACIC is the only one non-prescription medicine for cold sore treatment. It’s a way to prevent the cold sore in the early stages. Our task was to introduce a medicine and to say everyone: kick your cold sores faster and get on with your life!
You know that awkward situation when you want to go on a date with a nice man, but the cold sore is knocking on your doors (lips)… A nice man is texting messages for you one after the other and want to see you right now. Should you cancel a date because of cold sores? Definitely not! Grab an ACIC.
We created one TVC telling a story about this situation. Woman is on a date at a restaurant. She gets a messages, vibrates and flashes. She takes a glimpse, but ignores it. Her lip vibrates together with her phone. Finally she drinks a pill and a splash of water washes all the messages away. Once you receive first signals, „block your cold sore using an ACIC“, – says our key message. During this campaign we also created a print – the cold sore sends „notifications“ about itself, just like a nice man doing it.