PROJECT

BMW

BMW SPEAK FLUENTLY BUSINESS

Sales Campaign, Branding, Internet, Print

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TRUE STORY

DESIGN AND BACKSTAGE

Branding Business Edition in minimal style

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INFORMATION

Strategy

What you pay is what you get – in order to deny a myth about overpriced BMW services, we decided to show what's behind the price you pay for a new vehicle. From now on, customers can calculate costs, choose leasing period, insurance and see the value of additional package they get for free.

Digital

For better accessibility we created a responsive Business Edition page for desktop and also mobile users. User friendly interface lets to collect all the information at a glance; price calculator, personal manager selection, quick and easy registration process smoothly lead you to making a right decision.

Design

BMW is all about innovations, quality products and professional services. Vehicles in motion, interior close-ups, moderate colors and light lines – our design fully reflects this image. What is also important – whatever is an offer, the BMW vehicle always comes first.

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