PROJECT

BMW

ACCEPT THE CHALLENGE

Direct Mailing, Print, Internet, Radio

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TRUE STORY

DESIGN AND BACKSTAGE

The first impression is crucial. We wanted it to be powerful and astonishing

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INFORMATION

Strategy

We decided to present the brand new BMW X6 as a powerful challenge and create an impression that our customer is the one and only able to meet it. For this purpose we sent personal direct mail and created a special test drive form.

Design and Content

Visuals and content are all about the challenges. Powerful pictures and interactive personalized direct mail invites to clear up the hint and prepare for this significant meeting.

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