A year ago we were excited to create promo campaign for a very first online economy test and the result was bigger than anyone expected! So it came as no surprise that this year Lithuanian Free Market Institute is organizing second round and we’re a part of it too!
IDEA AND SOLUTION
Last year we’ve invited everyone to work their economy muscles, and now when our muscles are strong we’re saying CATCH THE RHYTHM OF ECONOMY! Economy leads us everywhere we go without us even realizing it, like a heart beating. And once this assumption was done it was so easy to build all promo campaign around it! All we needed was a lot of drums and Rio sounds, a few sketches from our designers, a bit of creativity from animators and we were done!
Dynamic promo campaign which shows animated characters playing instruments, riding bikes, buying ice cream and doing all other economy transactions inside the beating heart – like a mechanical engine which is supplying energy to our world.
Oh, and lots of participants! Including us!