OMNITEL is the leading mobile operator in Lithuania. Its voice is reserved yet friendly, its communication is innovative and clear.
Our task was to adapt the Christmas campaign for BTL channels, to be inline with ATL. The concept: Every Santa Claus (that is, everyone who buys Christmas presents) deserves a Christmas gift himself/herself.
The delightful campaign included a bunch of special offers: if you buy a phone with a certain plan, you receive a gift (a smart wristband, earphones or speakers). The variety of gifts had to go together, but not be overshadowed by festive details (gift paper, Christmas decorations, etc.).
The media included posters, stickers, cards and other printed material; as well as adapted POSM for OMNITEL showrooms (the poster was animated and used as decoration) and a Christmas gift catalogue.
The Christmas campaign was cheerful yet smart enough to go inline with the client’s main communication.