These days smart technologies are all about user experience. It’s amazing how simple our daily life is – you can do almost anything with just one click! This smart and casual simplicity became the new product catalogue concept for our client OMNITEL, the largest mobile operator in the Baltic countries.
Our main idea was to turn product catalogue into interesting magazine – with real stories, situations, tips and daily inspirations. We invited a young lovely family to be our guests and without any given scenario tell us about their daily habits: when, where, why and how often they use smart technologies. Their stories turned into magazine topics, while photography revealed real benefits that technologies can give. Product catalogue is no longer only about prices and products – it’s about people who use them.