Few years ago, Lithuanian residents and business companies were introduced with novelty – an opportunity to choose their electricity provider. At that time customers were confused – what is the difference between different providers and prices when product they all offer is the same – electricity? Meanwhile, companies were concerned how to stand out in order to be chosen by those customers.
Having in mind this mix-up, we all agreed that our client SKY ENERGY with its new product ELEKTRA24 has to be different. Friendly, simple and plain – the provider that knows your needs and is ready to help you to make a right choice. This vision quickly materialized into cute and smart character – an animated socket that works at ELEKTRA24 e-shop, where you can buy electricity for your home or business anytime with just a few clicks. Our character presented this information in a short video and also appeared in other media channels.