PEGASAS is a leading Lithuanian bookseller, a part of ALMA LITTERA publishing group. Like any other participant of the book business, PEGASAS eagerly prepares for the coming Christmas season. Being a creative agency, we can offer some ideas.
This year, the client wanted to communicate not just a variety of books, but also a wide range of special Christmas presents for the whole family, e.g., decorations, pottery, gourmet food, etc. We had two active communication channels: the main visual concept for posters, door stickers, etc., and the Christmas gift catalogue.
To dramatize the abundance of gifts and convey dreamy Christmas Eve atmosphere, we offered a concept of a giant fairytale book bursting with Christmas presents, and a headline FAIRYTALE GIFTS FOR YOUNG AND OLD. The same mood was transferred to the catalogue. As the headline suggests, PEGASAS is a Christmas wonderland where the mundane and often stressful duty of buying gifts becomes a fairytale adventure.