Everybody knows that one of the best ways to introduce your new project to the market is an eye-catching packaging. Certainly, our client – PIENO ŽVAIGŽDĖS – knew this very well. They created a new ecologic yogurt without lactose under the brand name PASAKA. Our client asked a very talented Lithuanian illustrator Sigutė Ach to make five different illustrations for five different packages. It`s no surprise that the task was completed perfectly. The illustrations provide a sense of softness and lightness. The packaging looked vibrant and inspiring.
Our task was to create an advertising campaign (including TV and print) and introduce these products into the market. While creating the posters and ads we also had the task to maintain the illustrations as close to the original as possible to preserve the continuity of the brand.
IDEA AND SOLUTION
In the beginning, we found this task not so easy to carry out. Sigutė Ach is a very talented illustrator and recreating her unique design was not a simple task. However, everything is possible if you have a professional team. Our creative illustrator Indrė did her best and we are proud of the result we achieved!