OGMIOS MIESTAS (OGMIA CITY) is proud of being an unique shopping and entertainment center covering an area of 20 hectares. Not only its name but layout itself reminds a mini city – and this was the image we wanted to develop even more in our next campaign, so once introduced with the new task – to announce the food court opening – we knew exactly what to do.
With our illustrator’s help we created an unique food court identity and integrated it in the whole city concept. It has all the elements like any other city: streets, alleys and different kinds of houses, yet all of them are completely different – made of tasty food and drinks that are actually served here. So that our TA can easily guess what to expect by coming to the food court – the tastiest place in the city.