BLUE BRIDGE provides comprehensive IT services and solutions to large companies and public organisations. The areas of their expertise are cloud computing, IT managed services and maintenance, data transmission and cybersecurity, servers and data warehouses, and infrastructure management. The problem was that the awareness and recognition of BLUE BRIDGE in the target audience of IT students was lower than the company wanted.
BLUE BRIDGE has created an IT Leadership Academy to raise the image and reputation of the company in the eyes of the student audience. IT Leadership Academy is an exclusive practice for students that offers access to different IT departments, get the real tasks, real salary and advices from a personal mentor and IT specialists. In short, all the chances of the next generation IT manager! Our task was to visualize all of this and offer the right tone of communication.
At first, our copywriters proposed a new name for the academy – FUTURE LEADERS. Later, the tone for communication and advertising slogan was created: „Load your career through the practice“. The next step – the creation of a visual identity.
Our design department developed an innovative, bright colored logo, different logo adaptations and design elements, that later shaped web banners and social networking ads (Facebook, Youtube).