What does it mean to know how to learn? Is it possible to learn learning? And who needs to learn more – children, parents, or teachers?
To answer all of these questions and uncover the truth about students of generation Z, our client publishing house ŠVIESA together with psychologist Asta Blandė decided to make a professional yet cheerful test for parents. Purpose of the test was to show parents what an important role they play in the process of learning, and what may fuel their children’s curiosity in learning even more.
Learning has to be fun, doesn’t it? With this belief in our minds, we started inviting parents to test themselves and did it in a pretty lighthearted manner – no didactics and no pressure. We created a cheerful web interface and the main visual portraying a child of generation Z – a multitasker, curious discoverer, and inquisitive learner at once.
Anticipated as common design of the test, our task expanded to the whole back-to-school campaign – our ‘boy’ came to posters, Facebook posts, banners, and in-store communication. While the test itself also surpassed the expectations: besides questions to respond, there you will find useful tips of teachers and psycholigists, and the list of fun educational literature selected individually for you child.
Have you already tried the GEN Z TEST FOR PARENTS? Don’t miss it! This lively adventure will lead you to better cognition of your child and yourself.