This case is not about the most creative ideas, this is not even the case of innovation either, nonetheless we are proud to present this project, because it is about what is the most important in advertising – it is about people.
TELELOTO is one of the biggest lotteries in Lithuania. It runs over 20 years and has brought joy of winning for many players in our country. Not long ago, in order to attract younger audience, TELELOTO had changed their communication completely and that resulted in loosing their loyal players, who did not understood those new trends.
We stepped in with the new strategy, that was built on maintaining audience and bringing some freshness for younger players too. Advertising campaign consisted of a new message – GET READY FOR WINNING, a bunch of new TVC and radio spots, prints and digital banners. We brought surprise and entertainment elements, bright colours and traditional symbols into every ad to make TELELOTO more recognisable for the main audience. The tone of voice has changed to more simple and catchy too.
People are the main factor in any bit of advertising, so we, as an agency, dedicate our success of this campaign to them.