The biggest studies fair in Lithuania held in Lithuanian Exhibition and Congress Centre LITEXPO gathers main universities, colleges, other educational institutions and of course young students who are planning their future. Although this annual event is well known, it’s getting harder to attract visitors. Why? The answer is simple one – falling numbers of students.
Our task – not only attract numbers of visitors, but also to encourage young students to think about their future and make confident decisions.
IDEA AND REALIZATION
We took this task by the horns. We all been there, we all chosen our professions… so we know how difficult it can be. We started from the main message YOU KNOW WHO YOU ARE, LEARN WHO YOU WILL BE and visual solution – a girl who is in the present and in the future at one time. Between these two points there are 10 years of various experiences, learnt lessons and adventures.
Once we started we couldn’t stop so in the end we had a bunch of messages that appeared on YouTube, Media Traffic and other channels.
Bright and brave ad campaign, lots of visitors, happy clients and students who, we hope, now know what they want to do in the future.