It all started in December 2016, when OUTLET PARK, the largest fashion outlet in the Baltic States, decided to spread some good and very stylish news – beloved designer clothes and accessories are coming to Vilnius!
Since there certainly is something to boast, we agreed that such news couldn’t pass quietly. So with three high fashion models and more than 40 fashion brands ahead, we started the bright and adventurous image campaign.
STYLE IS COMING TO TOWN – the slogan for the campaign was accompanied with cheerful van tour down the city centre streets. The vivacious message appeared in TV, magazines and outdoor stands:
On a roof fancy yellow van, inside the teal colored cardboard boxes, style is coming to town. And so is Christmas, by the way! So let’s get dressed chic and go to meet them.